The integration of Enfatico

Dianna Dilworth February 23, 2009

For Dell — its top and currently only client — thebuilt-from-scratch agency takes its philosophy of global integration, analytics and efficiency to heart
 

DMNews talks with Brand New World CEO Alan Feldenkris

February 09, 2009

Alan Feldenkris, CEO of Brand New World, discusses a viral migraine awareness campaign he did for Johnson & Johnson.
 

Getting to Know: Alexandra von Plato, chief creative officer at Digitas Health

January 26, 2009

Alexandra von Plato, EVP and chief creative officer at Digitas Health, discusses her career path and the day-to-day intricacies of her job
 

Using measurability to make strong agency connections

Lauren Bell January 26, 2009

Engauge's Crawford explains how she brings things together for her agency
 

What agencies wish marketers knew

Jonathan Mack January 20, 2009

DMNews asked five top agency executives what they wish marketers knew about working with a direct or digital agency - that they typically don't.
 

Going global with international search

January 19, 2009

Search marketing is a global endeavor — after all, your potential customers can come from anywhere around the world. Four experts share tips on how to optimize your international search campaign.
 

Boone the new kid on the block at Enfatico

Sharon Goldman December 22, 2008

Enfatico's Boone on his six months at the Dell-focused agency.
 

Meeting of the minds

Bryan Yurcan November 03, 2008

Vertis' DuBose discusses convergence of companies — and media
 

Marketing, Chicago style

Bryan Yurcan October 13, 2008

Euro RSCG's Bess on millennials, the holidays and more
 

Integrating traditional DM

September 01, 2008

Rapp's Paul Price talks about the outlook agency in a digital world.
 
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