WPP revenues down 8.1% for 2009; direct and digital group shows improvement in second half

Frank Washkuch March 05, 2010

WPP Group's branding and identity, healthcare and specialty communications group, which includes its direct, digital and interactive agencies, saw like-for-like revenues decline 6.2% for 2009 compared to the year before. The holding company's overall like-for-like revenue was down 8.1% for 2009
 

Half of US marketers not targeting Hispanics: report

Kevin McKeefery March 05, 2010

Although 80% of US marketers say that the Hispanic market will impact their products and services in the next five years, half of them are not marketing specifically to the demographic, according to a report from independent Hispanic agency Orci.
 

Arnold names Euro's Dutton managing partner, global network

Kevin McKeefery March 04, 2010

Arnold Worldwide has named Nick Dutton managing partner for its global network. Dutton will join Arnold from sister agency Euro RSCG London, where he ran Euro RSCG Luxe, a division catering to worldwide luxury brands.
 

Feeding America taps Merkle for response management

Kevin McKeefery March 03, 2010

Hunger relief nonprofit Feeding America has chosen Merkle's Response Management Group to handle replies to its direct mail campaigns. The agency will be responsible for capturing data, acknowledgment fulfillment and call center services.
 

Morgan Stanley names Martin AOR for creative, planning, digital

Kevin McKeefery March 03, 2010

Morgan Stanley has named The Martin Agency its agency of record for creative, planning and digital after a four-month review process.
 

ExactTarget acquires Twitter platform CoTweet

Kevin McKeefery March 02, 2010

E-mail marketing firm ExactTarget has acquired Twitter-management platform CoTweet for an undisclosed sum. CoTweet, a Web-based application, will retain its name and office in San Francisco. Its seven full-time employees will be integrated into ExactTarget's company structure.
 

Merkle names Weninger first chief creative officer

Kevin McKeefery March 02, 2010

Relationship marketing agency Merkle has hired Mark Weninger as its first chief creative officer. He is overseeing all creative from the company's seven offices and reports to co-presidents Tim Berry and Patrick Hennessy.
 

Omnicom launches Retail 3 agency

Kevin McKeefery March 01, 2010

Omnicom Group unveiled its newest agency, known as Retail 3, this week. Launched February 1, the Troy, MI-based firm offers direct, creative, digital and media capabilities to retail clients. Harold Kobakof, former chief retail officer at BBDO Detroit, is leading the agency.
 

Razorfish unveils healthcare practice

Nathan Golia March 01, 2010

Interactive agency Razorfish introduced a dedicated healthcare division on March 1. Known as Razorfish Health, the practice is based in Philadelphia and led by GM Katy Thorbahn. It is the second interactive health practice owned by Publicis Groupe, joining Digitas Health.
 

Martin picks up Tylenol, Motrin accounts

Kevin McKeefery February 25, 2010

The Martin Agency has won digital, creative and media planning duties for Johnson & Johnson brands Tylenol and Motrin, an agency spokesperson confirmed.