APV Engineered Taps Pacer Associates For Marketing Consulting Services

Share this content:
APV Engineered Coatings, Akron, OH, a maker of special coatings and inks for industrial manufacturers, hired consulting firm Pacer Associates, Solon, OH, to evaluate and restructure its sales and marketing processes.


Pacer plans to put together an integrated marketing program for APV, formerly known as Akron Paint and Varnish, that will target makers of durable goods and other products. Andrew Birol, president and founder of Pacer, anticipates business-to-business marketer APV spending a total of about $1 million in sales, marketing and customer service through its work with Pacer.


"We are systematically looking at how this organization should best find and keep and grow its customers, who are manufacturers of durable goods and rubber products," Birol said. "And we are going to apply the Pacer concept to assure that all of their activities -- in sales and marketing and customer service -- are coordinated."


Birol, who has yet to prescribe specific strategy, foresees APV utilizing direct mail, telesales and the Internet in its integrated marketing, in addition to the company's internal sales force.


Pacer's other clients include Actel Cellular, Staples Inc., Specialty Chemical Resources and IBM Corp.
close

Next Article in Agency

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above