Aprimo Adds Tektronix to Client List

Share this content:
Aprimo Marketing, Indianapolis, will plan, implement and analyze marketing campaigns for Tektronix Inc., Beaverton, OR, a test, measurement and monitoring company for the semiconductor, computer and telecommunications industries., Aprimo announced yesterday.


Aprimo will primarily use its Datamart, which captures and manages all customer interaction data, enabling Tektronix to target and efficiently use one-to-one marketing efforts.


"We log thousands of customer conversations each month," said Bill Fitzgerald, director of marketing operations at Tektronix. "As we expand our Web capabilities, the depth of our customer knowledge will increase dramatically."
close

Next Article in Agency

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above