APAC Changes Name, Focus

Share this content:
Apac Teleservices has changed its corporate name to Apac Customer Services: End to End Solutions for One to One Success in order to convey to clients its new focus of full-cycle service and customer care.

"While we are still focusing on two primary functions, customer acquisition and customer care, [the name] promises more than just a telephone as a single channel," said John T. Calk, vice president of marketing and business development.

"APAC is one of two or three companies that created traditional telemarketing space," Calk said. "We wanted to change the name to lay out what we will be doing in the future."

Apac's new formula will begin with engineering solutions and will provide tactical execution for the corporation's clients to attain and nurture customer relationships. It will integrate the phone, mail and the Internet to support a variety of strategic alliances and tactics.

The corporation will, as well, change its focus from smaller clients to larger ones such as UPS, MCI Worldcom, and General Motors Credit Card.

"This is not to say we don't entertain talking to smaller clients, but we definitely know our niche is on the larger scale. Fortune 1000 companies work with APAC because they want more than just a teleservices firm. They want a marketing partner who can give them an edge."

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above