AOL Signs Pact With E-Machines

Share this content:
America Online Inc., Dulles, VA, unveiled a marketing alliance yesterday with Korean-backed E-Machines Inc. that will offer free personal computers to those who sign up for three years of online service.


Next week, the companies are expected to launch a special promotion to sell $399 basic E-Machine computers with a $400 rebate to buyers who sign on to AOL's CompuServe 2000 for three years. Consumers will basically get the computer for the cost of the online service, about $20 a month.


AOL said under its new deal with E-Machines, which includes a minority investment by AOL in E-Machines Inc., both America Online and AOL's CompuServe 2000 software will be integrated into eMachines' PC.


AOL is predicting that the deal will boost the number of computer users connected to the Internet, especially among lower income consumers. In addition, by locking consumers into longer-term deals for its basic service, AOL can consolidate its lead as the No. 1 Internet access provider.


E-Machines has said it expects to reach $1 billion in sales this year, and has become one of the top five PC makers in less than a year.

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above