AOL Adds Broadband Shop Lightningcast to Its Holdings

Share this content:

AOL bought broadband video advertising company Lightningcast, AOL said this week. The previously privately held Lightningcast is a broadband video and audio company that provides its clients with ad insertion, campaign management and reporting.

Founded in 1999, the company has 34 employees. CEO Tom MacIsaac will continue to run the operations, though the company will work on behalf of clients of Baltimore-based, a wholly owned subsidiary of AOL. Financial terms were not released.

Earlier this year, Lightningcast launched the "InStream" video advertising network, which allows Lightningcast to expand its role in providing managed insertion of streaming media advertising and reporting by becoming a direct seller of streaming media inventory (across its third party network) to advertisers.'s newly launched pre-roll video network and the InStream network will merge, operating under the InStream name. The combined network will be made up of 300 websites and 175 million monthly streams.

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above