Annuncio Launches Agency Program

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Annuncio Software, Mountain View, CA, Friday launched its Agency Program, which allows marketing and advertising agencies, consultants and interactive integrators to offer e-marketing capabilities to their clients.

The program combines the Annuncio Live campaign automation products and services with Annuncio's professional marketing strategies and services.

Bryan Godbe, president of Godbe Communication, a charter member of the program, said, "By partnering with Annuncio, we are able to deliver a fully integrated marketing approach" to its business-to-business and business-to-consumer clients. Godbe Communications is an integrated advertising, e-marketing and marketing communications agency.

Other charter members include Leapnet; Halleck; Pickett Advertising;; Donnelley Marketing, an infoUSA company; and S4i.

The tiered program allows agency members to receive tools, training and support that will help them deliver e-marketing campaigns to their clients. Members can recommend marketing solutions, develop e-marketing campaign strategies, deliver creative content and services and produce e-marketing campaigns for their clients using Annuncio Live.

The program allows members to develop new client opportunities and provide new services and solutions to existing clients, according to Annuncio.

"Annuncio Live enables marketers to begin the process of building customer dialogues and relationships -- listening, learning, differentiating, adapting and responding to customer needs," said Ole Kahrs, executive director, strategy and business development, Leapnet, which helps companies build one-to-one relationships with their customers. "By partnering with Annuncio, we can quickly and easily design effective e-marketing campaigns for our customers."

The Annuncio Agency Program offers membership to a wide variety of marketing providers, including interactive, direct marketing, database marketing and traditional advertising agencies; marketing consultants; and interactive integrators.

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