Analog Devices Expands Teleservices in Asian Market

Share this content:
Semiconductor manufacturer Analog Devices Inc., Norwood, MA, last month signed a contract with Harte-Hanks Response Management, San Antonio, TX to strengthen its teleservices and fulfillment capabilities in regions throughout the Asian subcontinent. Analog Devices' internal call center will be integrated with 25 of Harte-Hanks' call centers with an additional 10 call centers opening throughout Asia and Europe next year.

Prior to working with Harte-Hanks, Analog Devices was unable to ship catalogs to callers who requested them. "We had no literature fulfillment function in Southeast Asia," said Joseph Laskowski, director of corporate marketing services for Analog Devices.

Harte-Hanks, who will draw on its partnership with WP Group, an Asian-based direct marketing service company, will also be handling advertising, direct mail and database management for the company using a worldwide strategy. Harte-Hanks recently began providing this service to many of their clients to help them compete in the global market.

"There is an increasing trend for our customers to run their programs on a worldwide basis," said Robert Howells, director of international business development for Harte-Hanks. "It allows them to roll out marketing systems very quickly, where there is fierce competition. What we are doing is replicating our systems in the US and putting them in place throughout the world."

"They need to have a local presence which is close to their market," Howells said. "Therefore it is important to us that their applications in Southeast Asia are formatted in local languages."

Analog Devices which has a lot of personal contact with its clients through field engineers, benefits from having their materials formatted in the local language.

"There is a lot of hand holding going on with our engineers meeting clients," Laskowski said. "Harte-Hanks provides us with a lot of application support to make this easier."

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above