AmeriComm Buys Fastlist for Database, Technology

Share this content:
AmeriComm LLC, which offers direct marketing agency and production services, bought Fastlist.com from ChoicePoint Asset Co., an Atlanta provider of risk and marketing information to the insurance industry.


The acquisition strengthens 50-year-old AmeriComm's database as well as mailing-list ordering technology. Terms were not disclosed.


"For the Fastlist clients, it'll give them the ability to use Fastlist as a national database supplier because we only have 45 million records and other companies contribute to that to get to 130 million," said J. David Craig, president/CEO of AmeriComm, Norfolk, VA. "On the AmeriComm side of the equation, Fastlist had some technology advancements that were better than what we'd seen in the industry."


Fastlist brings a database of 52 million residential households. Users of its lists include Precision Mailing, Valpak, Direct Response Marketing and Strategic Publishing. AmeriComm's roster includes QuebecorWorld, Acxiom, Mal Dunn Associates, AccuData and Linens 'n' Things.


The 6-year-old Fastlist will keep its name. The Sarasota, FL, firm's online count and ordering system was a prime attraction for AmeriComm to help clients develop mailing strategies.


Both AmeriComm and Fastlist update residential mailing lists of every U.S. household monthly. The U.S. Postal Service supplies the lists. The Fastlist site lets marketers qualify for the lowest possible postage rates, selects like geography and spending pattern and the ability to graphically view and manipulate the target market online.


Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above