American Express Pursues Small Businesses With New Optima DM Campaign

Share this content:
American Express last week launched a new national television commercial from DraftWorldwide. The spot is accented by a direct mail acquisition program that positions the Corporate Optima Platinum card from American Express as a convenient and flexible way for small business owners to manage their daily business expenses.

The 60-second commercial is the third in a series of commercials from DraftWorldwide that uses personal profiles to showcase the benefits of the American Express Small Business Services division to customers.

This latest execution called "Flowers by Rosa" focuses on The Corporate Optima Platinum Card product's ability to meet small business owner's needs. It offers a fixed rate of 9.99 percent APR along with expense management reports provided by American Express.

According to DraftWorldwide account supervisor Patricia Kincaid, the television ads for American Express were supported by 6 million direct mail acquisition pieces.

DraftWorldwide is the agency of record for all business-to-business marketing for American Express.

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above