American Express Pursues Small Businesses With New Optima DM Campaign

Share this content:
American Express last week launched a new national television commercial from DraftWorldwide. The spot is accented by a direct mail acquisition program that positions the Corporate Optima Platinum card from American Express as a convenient and flexible way for small business owners to manage their daily business expenses.

The 60-second commercial is the third in a series of commercials from DraftWorldwide that uses personal profiles to showcase the benefits of the American Express Small Business Services division to customers.

This latest execution called "Flowers by Rosa" focuses on The Corporate Optima Platinum Card product's ability to meet small business owner's needs. It offers a fixed rate of 9.99 percent APR along with expense management reports provided by American Express.

According to DraftWorldwide account supervisor Patricia Kincaid, the television ads for American Express were supported by 6 million direct mail acquisition pieces.

DraftWorldwide is the agency of record for all business-to-business marketing for American Express.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above