Amergent Wins New Accounts

Database and direct marketing agency Amergent has won several accounts, including work from EMC Corp., Yantra, Sagent, Elateral and MindBranch.

EMC has assigned Amergent to initiate a first-time joint marketing push involving EMC2, Cisco and Oracle to create a brand alliance for a storage network database infrastructure.

Yantra has hired Amergent to create a strategy for direct marketing and lead generation for trade shows, seminars and Web seminars. Amergent will offer sales lead generation services for Sagent. It also will develop a marketing strategy for Sagent's intelligence software products and services.

For Britain's Elateral, Amergent will create a local marketing strategy to generate sales leads.

Amergent will provide sales leads and direct marketing strategy for MindBranch, which aggregates and resells market research from 250 publishers.
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