ALS Association names Grizzard AOR to raise donor engagement

Share this content:

The ALS Association has chosen Grizzard as its agency of record. The agency is focusing on increasing both the size of the organization's donor base and the level of donor support.

The nonprofit's previous efforts were limited to direct mail renewal programs used in conjunction with e-mail campaigns. The initiatives resulted in a high number of one-time donors, according to Jane Gilbert, president of the ALS Association.

“Direct mail is one component and a great way to bring donors in, but retaining donors is equally, if not more important, particularly for a disease like ours,” said Gilbert, who added that Grizzard was picked from three agencies.

Grizzard will try to increase donor engagement through direct and digital channels. The agency, chosen by ALS last month, will also conduct messaging efforts to both past and potential donors, according to the statement.

To acquire new donors, ALS is also working with ParadyszMatera on list efforts. The nonprofit also holds fundraising walks throughout the country, at which Grizzard will look to gather leads.

ALS (Amyotrophic Lateral Sclerosis), often referred to as Lou Gehrig's Disease, is a neurodegenerative disease that debilitates nerve cells in the brain and spinal cord. ALS Association has raised nearly $50 million in the past decade for research and services.

Grizzard has several nonprofit clients, including The Salvation Army, American Red Cross and AARP Foundation.

close

Next Article in Agency

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above