ALS Association names Grizzard AOR to raise donor engagement

Share this content:

The ALS Association has chosen Grizzard as its agency of record. The agency is focusing on increasing both the size of the organization's donor base and the level of donor support.

The nonprofit's previous efforts were limited to direct mail renewal programs used in conjunction with e-mail campaigns. The initiatives resulted in a high number of one-time donors, according to Jane Gilbert, president of the ALS Association.

“Direct mail is one component and a great way to bring donors in, but retaining donors is equally, if not more important, particularly for a disease like ours,” said Gilbert, who added that Grizzard was picked from three agencies.

Grizzard will try to increase donor engagement through direct and digital channels. The agency, chosen by ALS last month, will also conduct messaging efforts to both past and potential donors, according to the statement.

To acquire new donors, ALS is also working with ParadyszMatera on list efforts. The nonprofit also holds fundraising walks throughout the country, at which Grizzard will look to gather leads.

ALS (Amyotrophic Lateral Sclerosis), often referred to as Lou Gehrig's Disease, is a neurodegenerative disease that debilitates nerve cells in the brain and spinal cord. ALS Association has raised nearly $50 million in the past decade for research and services.

Grizzard has several nonprofit clients, including The Salvation Army, American Red Cross and AARP Foundation.

Loading links....
close

Next Article in Agency

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here