Alloy to Buy 360 Youth

Share this content:
Alloy Inc., a media company focused on the teen-ager market, will buy 360 Youth, the flagship division of marketing services firm MarketSource Corp.


The New York company will issue 1.8 million shares of Alloy stock and pay $13.4 million in cash and future performance-based amounts to acquire 360 Youth.


360 Youth, Cranbury, NJ, offers media, sampling, promotion, customer acquisition and event programs aimed at 40 million college and high school students nationwide. The 26-year-old company has clients in telecommunications, food and beverage, financial services, entertainment, healthcare and beauty, technology and automotive.


According to Alloy, sponsorship and advertising for 360 Youth are likely to generate $15 million to $17 million in revenue next fiscal year.


The 360 Youth database attracted Alloy, which owns catalogs, Web sites, high school and college newspapers, college guides and campus wallboards.


"The college market, in our opinion, is a very difficult market from a traditional direct marketing perspective," said Matt Diamond, chairman/CEO of Alloy.


"College students move every year. It's hard to keep track of where they are, and some of the basic fundamentals of database marketing - keeping names fresh within the database - is more of a challenge," he said. "So in order to reach these kids you have to have assets that complement this, and that's where 360 Youth comes into play."


Loading links....

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here