All-Terrain Group Picks DM Agency

Share this content:
The American Motorcyclist Association's All Terrain Vehicle Association asked Lord, Sullivan & Yoder Inc.'s LSY Direct division to handle its direct marketing account.


The Columbus, OH, agency, whose parent recorded billings of $60 million in 2001, is charged with driving memberships with a campaign targeting ATV owners and riders. LSY Direct will break a mail campaign over three months to test offers and messaging in a booming ATV market.


Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above