Alcott Routon Wins Financial Work
Alcott Routon handles customer acquisition and retention DM for clients in financial services, retail, telecommunications, consumer services, entertainment, healthcare and children's products.
The social software provider acquired the provider of social data integration.
Noah Jessop, CommandIQ's former CEO, will join the Liquid team as head of data and evangelist for the newly minted LiquidIQ platform.
The new company's products will be a best-of-both-worlds combination, with DataMentors' technologies and Relevate's data products paired up.