Alcott Routon Wins Financial Work
Alcott Routon handles customer acquisition and retention DM for clients in financial services, retail, telecommunications, consumer services, entertainment, healthcare and children's products.
Some quick info to keep you up-to-date, including the number of marketers who say their teams are understaffed.
More than 80% of Americans want to receive ads from retailers and e-tailers; though only 57% say they want to hear from them when there is a sale or promotion.
The social networking giant saw a 31% year-over-year average increase in spend per advertiser on retargeting.