Akamai Goes With Rapid Response

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Internet technology and software services provider Akamai Technologies Inc. has tapped Rapid Response Marketing Inc., Manchester, NH, for global distribution of Akamai's corporate marketing materials.

The shop, which specializes in database development, will deploy its R2M Web-based application for Akamai, Cambridge, MA. The orders module in R2M claims to offer secure Web-enabled product and literature fulfillment services.

Also, Rapid Response will warehouse and distribute Akamai worldwide collateral like data sheets, promotional items and brochures.

Founded in 1990, Rapid Response offers online and traditional mail production services, outbound telemarketing, event management, Web application and e-commerce solutions, and literature fulfillment.

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