Airline Promises 'Straight Talk'

Share this content:
American Trans Air introduced an advertising campaign yesterday titled "Straight Talk."


The effort includes TV and print ads to introduce a new tagline, "An Honestly Different Airline." The company said the ads highlight ATA's advantages and benefits for customers.


The campaign aims to emphasize ATA's service and prices and its "straightforward" fare structure, lack of restrictions, cap on domestic fares, advance seat selection, new state-of-the-art aircraft and on-time performance, the company said.


Beginning today and targeting business and leisure travelers, the effort consists of seven television spots and print ads. The TV spots will air in Chicago and Indianapolis. Print placements will follow in major outlets such as The Wall Street Journal and USA Today as well as local news outlets including the Chicago Tribune and Indianapolis Star.


The tagline will appear with the ATA logo and will be emphasized in TV commercials.


The campaign was created by Publicis of New York City, a unit of Publicis Groupe S.A.


Loading links....

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here