AGENCY BRIEFS: Sterling Handles GE's Online Real Estate Venture

Share this content:
General Electric Co.'s GE Capital e-business arm has named the brand consultancy Sterling Group to handle marketing and branding for a soon-to-launch unnamed online business targeting the commercial real estate market.

The New York consultancy is designated as GE Capital e-business's marketing and user experience partner on the new site, with additional responsibility for positioning, identity, site design and naming.

"We're really helping them launch and build a new online brand focused on the commercial real estate market," said Sheryl Goldstein, senior vice president at the Sterling Group.

The GE site's private launch is slated for October. A public debut is expected early next year. GE and Sterling refused to disclose more details about the new online venture.

Sterling clients include Salomon Smith Barney, Burger King Corp., MTV Networks, USA Networks',,,, Unilever, Kraft Foods, Miller Beer and Nickelodeon. Billings last year were $20 million.

•, Tysons Corner, VA, has named Interadnet as its interactive media agency of record. Interadnet, Raleigh, NC, will help promote Multicity's free, multilingual communications tools through interactive ads targeted at Webmasters and senior executives of multinational corporations that want to offer instant language translation to executives, partners and customers.

• GCI Group Inc., New York, has been named public relations agency of record for The New York Times Co.'s digital division. About 10 agencies pitched for the business, and four made it to the final round. As part of this assignment, GCI will handle public relations for,,,, and Abuzz. PR for these sites previously was done inhouse.

• has named Omnicom Group's TBWA/Chiat/Day, New York, to handle its estimated $30 million advertising account., New York, offers news, content and commerce for small businesses. The incumbent was Saatchi & Saatchi's Cliff Freeman & Partners, New York.

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above