Agencies Part as Cronin/Wallwork Curry Breaks

Share this content:
Cronin/Wallwork Curry will become history three years after Wallwork & Curry, Boston, was made a division of Cronin and Co. Inc., a Glastonbury, CT, agency.


After July 1, Wallwork & Curry will regain its independent status, working exclusively on clients like Sun Life Financial, coffee systems maker Keurig and Steinway & Sons. However, it will share with Cronin clients like Bertucci's restaurants and Digital Federal Credit Union for online, direct and public relations work.


"Like a lot of people in our situation, Bob Curry and I just missed having the same control over our own destinies," Jack Wallwork, Wallwork & Curry co-founder, said in a statement.


Both agencies will pitch for business separately once they are officially unbundled.


The 56-year-old Cronin is a full-service shop run by Bill Cronin and his brothers-in-law John Riccio and Mike Wheeler. The agency's capitalized billings are estimated at more than $65 million from clients like Konica Minolta, McDonald's Corp., Connecticut Lottery and Vytra Healthcare.


close

Next Article in Agency

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above