Aflac to review marketing account

Share this content:

Insurance giant Aflac has put its marketing account into review. The incumbent agency, The Kaplan Thaler Group, will not take part.

Neither company would comment on the pending review. In a statement, Aflac said it was "looking to leverage our marketing investment in the most effective, efficient and creative manner to ensure relevance across all channels to fully support our sales efforts."

Select Resources International will conduct the review.

In its statement, Kaplan Thaler said its "policy is to not participate in reviews for current accounts." The company has worked with Aflac for 10 years, creating its famous duck mascot that will remain a focal point in its creative, according to statements from both companies.

Aflac's direct efforts include its "Aflacts" campaign, featuring online advertising and social media, which it launched in May. Kaplan Thaler was the lead agency on the effort, with Fitzgerald & Co. handling media. The Zimmerman Agency worked on the social media aspects, while Conexion added a Hispanic-targeted version.

Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here