Adwise Receives $2.3 Million in Funding
Adwise has an Internet advertising network technology that enables Internet service providers to deliver targeted advertising directly to users, independent of the Web sites that users are viewing.
Ogilvy & Mather North America Chairman and CEO John Seifert will take the global helm in September.
The promotion agency veteran led creative efforts at Frankel/Arc for the past two decades.
Google adds some right-side creativity to the left-side logic of its Hummingbird search algorithm. Marketers should be left humming a happy tune.