Adwise Receives $2.3 Million in Funding
Adwise has an Internet advertising network technology that enables Internet service providers to deliver targeted advertising directly to users, independent of the Web sites that users are viewing.
Linking price quotes to CRM opens new personalization opportunities
Accenture finds that digital and mobile are taking a sizable share of companies' advertising budgets—equal to that of television ads.
Western Union's head of global social strategy explains how tapping into customers' distinct cultures and needs creates engaging, relatable stories that prompt action.