Advertising.com Debuts Pre-Roll Video Advertising Network

Share this content:
AOL's Advertising.com Inc. introduced a new video advertising network that simplifies the video campaign execution process for advertisers and agencies by clubbing together ad buys and creative requirements.


The network from the Baltimore company lets video-enabled publishers supplement and streamline their video inventory. It also will offer advertisers premium pre-roll placements on a mass scale, the company said.


Advertising.com partnered with comScore Media Metrix to provide custom research and view-based reporting for video campaigns. Advertisers will receive analytical information on the reach and frequency of their pre-roll placements, the demographics of those seeing the campaign, the Web sites visited and the brand impact of such efforts.


Market researcher eMarketer claims online advertising revenue will cross $1 billion in a couple of years. This advertising will sit alongside the growing inventory of streaming video content that offers a near-television-like experience for online consumers.


Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above