Advanced Response Is Call_Solutions' Ninth Buy

Share this content:
Teleservices provider Call_Solutions Inc. yesterday announced the purchase of direct mail promotions agency Advanced Response Marketing as part of its effort to become a turnkey marketing agency.


Terms of the acquisition were not disclosed. Advanced Response, Dallas, provides campaign strategy development, target audience definition, design, data management, mailing services and analysis for direct mail campaigns.


The company's client list includes American Airlines, Dillard's, Federated Stores, GE Capital Corp. and The Home Depot. Advanced Response is the ninth acquisition by Call_Solutions, Waukesha, WI, since the teleservices firm was founded last year.


Call_Solutions' last three purchases have been companies outside the teleservices field. At the end of July, the company bought database firm Heartland Marketing Group Ltd., Milwaukee, and Onesource, Lindon, UT, which provides direct mail processing services.


Call_Solutions said that with the acquisition of Advanced Response, it can now provide full services for its clients, including front-end direct marketing, back-end fulfillment and teleservices.


Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here