Ad Legend David Ogilvy Dies at Age 88

Share this content:
Marketing professionals around the globe were saddened by the passing of industry leader David Ogilvy, 88, who died July 21 at his home in Touffou, France.


At the news of his death, trade groups, agency heads and industry professionals took time to note his contributions in a career that spanned much of this century and a legacy that will no doubt endure throughout the next.


At DraftWorldwide, Chicago, president/CEO Howard Draft said Ogilvy "was a true visionary, a man who had as great an impact on our business as anyone. His classic line, 'We sell or else,' represents the heritage of all of us in direct marketing."


In New York, H. Robert Wientzen, president/CEO of the Direct Marketing Association, said, "It would not be an understatement to call Ogilvy the advertising man of the century."


Ogilvy founded the advertising agency now known around the world as Ogilvy & Mather in 1948. At that time, he had no clients and only two staff members, but he eventually grew his business into a worldwide operation, one that today boasts 359 offices in 100 countries.


Ogilvy long said that one of his first employers, the George Gallup Audience Research Institute, Princeton, NJ, had influenced his thinking about advertising, marketing strategy and the importance of making decisions based on qualified research. According to the DMA, he also noted once that "Direct response was my first love. Later, it became my secret weapon."


On the subject of advertising, Ogilvy declared in 1936 that every advertisement must tell the whole sales story, "every word in the copy must count." He also said permanent success has rarely been built on frivolity and "people do not buy from clowns."


Sixty years later, he was saying pretty much the same thing. At the Association of National Advertisers (U.S.), he reminded the audience, "If you focus your advertising budget on entertaining the consumer, you may not sell as much of your product as you like. People don't buy a new detergent because the manufacturer told a joke on television last night. They buy it because it promises a benefit."


Ogilvy was born in West Horsely, England, on June 23, 1911. He came to the United States in 1938.
Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here