Ad Council Debuts "Buzzed Driving" PSAs During World Cup Finals

Share this content:

The Advertising Council, a nonprofit organization, and the U.S. Department of Transportation's National Highway Traffic Safety Administration, expanded their "Buzzed Driving" campaign to include new public service advertisements specifically geared toward young Hispanic men.

The English and Spanish-language PSAs correspond with the 2006 World Cup soccer finals and the Fourth of July holiday.

The Hispanic-targeted ads feature young men attempting to play soccer. They are visibly drunk and should not be behind the wheel of the car. The spots then show people who are "buzzed" and may not recognize that they are too impaired to drive.

Mullen, a Wenham, MA-based agency within the Interpublic Group of Companies, created the campaign.

Impaired driving remains one of the most frequently committed crimes in the United States, killing one person every 30 minutes, according to the NHTSA.

Motor vehicle crashes are the leading cause of death for Hispanics ages 1 through 44, a 2004 NHTSA study said.

The new campaign is an extension of "Friends Don't Let Friends Drive Drunk" and the Drunk Driving Prevention Campaign, which has received more than $1 billion in donated media support.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above