Acxiom, SPSS Create CRM Solution

Share this content:
SPSS, Chicago, and Acxiom, Conway, AR, this week announced a strategic alliance that will combine the Acxiom Data Network with SPSS Data Mining Technology to create a customer relationship management solution. Now, through the Internet, SPSS users will be able to connect with Acxiom's external marketing data from within the SPSS program.


The integration will provide demographic and lifestyle profiles of customers in real time. Users will be able to perform and apply predictive modeling, statistical analysis, forecasting and trending, segmentation and data visualization.


In other news, Acxiom announced the successful validation of its customer data integration AbiliTec technology with the completion of the Second One Hundred Days Project. The project was initiated to test, validate, and apply AbiliTec technology internally on a broad scale and fast path it into major customer data integration applications.

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above