Acxiom, PerformanceData Link Databases

Share this content:
CHICAGO--Acxiom Corp., Little Rock, AK, and PerformanceData, Chicago, a division of Trans Union LLC, announced at the National Center for Database Marketing's Summer '99 show here that they have formed an agreement to link databases to combine credit and real property/demographic data for Fair Credit Reporting Act compliant pre-screen marketing programs.


Basically, the data link will give customers an opportunity to make firm credit offers, as allowed under the FCRA, without going through the current, two-step process of identifying prospective homeowners with real property and demographic characteristics, followed by credit bureau pre-screening.


The agreement combines Acxiom's InfoBase database of over 73 million residential properties and demographic information on more than 95 million households with PerformanceData's credit information of more than 140 million individuals. Only those records that are in both files will be available through the new service. The service is expected to be available later this year.


"The joint product will offer direct marketers who target homeowners a resource to reach the right prospects with the right firm offers of credit," said Jan L. Davis, executive vice president, PerformanceData.


To ensure that the program is FCRA compliant, it will require that mailings have a permissible purpose and include a firm offer of credit. The service will initially be limited to home equity mailings and will be available through both Acxiom and PerformanceData.
Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here