Acxiom names new CMO

Share this content:

Acxiom has named Michael Darviche CMO and SVP. He will lead Acxiom's efforts to make integrated, multichannel marketing a top priority for companies worldwide, the company said.

Darviche will head the Acxiom teams that assess market opportunities, drive product lifecycle management for global channels, generate sales leads, create brand awareness and promote industry leadership. He also will oversee acquisition activities to enhance Acxiom's capabilities, global offerings and new market opportunities, the company said.

Darviche most recently served as CEO and founder of Flash Capital Systems, a New York-based startup providing data-driven customer monitoring services. Previously, he headed strategy, sales and marketing for Citi 360, a division of Citigroup, and was a global managing director of digital products and platforms at Marsh Inc., a worldwide insurance and risk services provider. Darviche also was a co-founder and general manager of e-marketing service provider Bigfoot Interactive.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here