Acxiom, Acuity Mobile, MGM Mirage partner on mobile messaging

Share this content:

Acxiom and mobile marketing solutions provider Acuity Mobile have partnered with MGM Mirage to provide personalized mobile marketing messages to the hotel chain's guests.

Guests at six MGM Mirage properties can opt in to mobile marketing programs that deliver personalized, targeted promotions to their mobile phones, said Acxiom.

The programs provide real-time offers, property information and entertainment promotions to guests' handsets. Guests can opt-in to receive special offers, alerts, quizzes, contests and other benefits via their mobile device.

The six MGM Mirage resorts using the service are Mandalay Bay, New York-New York, Monte Carlo, The Mirage, Treasure Island and MGM Grand Detroit.

 


Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above