ABR 2011: Meredith 
Integrated 
Marketing

Share this content:
Martin.Reidy
Martin.Reidy

Principal
: Martin Reidy, 
president and CEO

Ownership
: Meredith Corp.

US revenue
: $173 million





Capabilities


Meredith Integrated Marketing, once known solely for custom publishing, continues to add to its marketing services arm. Over the last few years, it acquired interactive shops O'Grady Meyers and Genex; healthcare marketing agency Big Communications; database and analytics shop Directive; and viral marketing agency New Media Strategies. "We have made a concentrated effort to define ourselves as a marketing company," says Martin Reidy, president and CEO.


Accounts


It won Chrysler Group's CRM business in the US and Canada in early 2010, and this year was named social media AOR for Chrysler, Dodge, Ram and Jeep. Other account wins include Lowe's, Pizza Hut and SunTrust. It lost the Carnival Cruise Lines account when the company discontinued its loyalty magazine.


Staff


The firm grew to 649 people from 589 in 2009 across its eight US offices. Recent appointments include David Brown as EVP and GM and Briggs Ferguson as COO of digital.


Performance 


Revenues totaled $173 million, an 8% increase over 2009. "Organically, we grew very, very well," says Reidy. Its FY 2011 third quarter earnings showed revenues are up 8%, led by digital and CRM.

Loading links....
close

Next Article in Agency

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here