ABR 2011: AKQA

Share this content:
Tom Bedecarre
Tom Bedecarre

Principal
: Tom Bedecarre, CEO
Ownership
: Private equity

Revenue
: Global: $208 million; US: $125 million





Capabilities


AKQA offers interactive CRM, e-commerce, interface design, content creation and distribution, media planning, search marketing and analytics services. Its top verticals are automotive, financial services and retail; travel and healthcare are verticals the agency identified as targets for growth, says CEO Tom Bedecarre. 


Accounts


Last year, new work came from existing clients Nike, Gap, Johnson & Johnson and Visa, as well as new accounts from Delta Air Lines, Charles Schwab and Thomson Reuters. Two key wins were the media and creative accounts for TD Ameritrade and Audi of America.


Staff


The agency's US rolls grew to 515 in 2010 from 440 across three offices; notable hires included group creative director Pierre Lipton, client services director Julie Edwards and planning director Ian Chee.


Performance


AKQA is 50% larger than it was at the onset of recession, says Bedecarre. 


The growth has attracted attention: Media reports suggest Morgan Stanley helped the agency around last year and holding company Dentsu initially showed interest. "We were very up front with people last year that there were inquiries and conversations, but nothing that was motivating to the management team or had the right fit and right timing for us," says Bedecarre.

Loading links....
close

Next Article in Agency

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here