ABR 2010: SapientNitro

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Alan Herrick
Alan Herrick

Agency: SapientNitro

Location: Boston

Year Founded: SapientNitro (2009) and Sapient Corp (1991)

Number of offices: 33 offices worldwide

2009 Revenue: $405,022,000

Web site: www.sapientnitro.com

Key executive: Alan Herrick, President/CEO

Major discipline/capability: Brand & Marketing Strategy, End-to-End Marketing & Creative Services, Broadcast, Print, Radio Advertising, Web & Interactive Development, E-Commerce, Media Planning & Buying, Search Engine Marketing, Email Marketing, Analytics, Mobile Application, Development & Marketing, Social Marketing. Technology Architecture Development & Implementation

Key clients: Chrysler, Citi, The Coca-Cola Company, Singapore Airlines, Target, JCPenney, Unilever and Vodafone

Latest trends: Mobile apps for the iPhone, Android, Blackberry and other smartphones; location-based services; social marketing

Notable new campaigns: Tourism Queensland - Best Job in the World: (social-media and PR-driven campaign that leveraged online and local print media); Coca-Cola: Multimedia Vending Machine: (In-store/OOH); Coca-Cola: Happiness Factory 3 (online); Coca-Cola: Burn Alter Ego Facebook app (online); Coca-Cola: Spin the Bottle Facebook app (online); Healthy Choice: Augmented Reality; Healthy Choice: Spokesperson Wanted (feat. Julia Louis-Dreyfus) (TV, Online); Visit California.com (online)

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