ABR 2010: Javelin Direct

Share this content:
Javelin Direct
Javelin Direct

Agency: Javelin Direct

Location: Irving, TX

Year Founded: 2004

Number of offices: 3

2009 Revenue: N/A

Web site: http://www.javelindirect.com

Key executive: Pamela Larrick, CEO

Major discipline/capability: Strategy (Consumer Insight & Market Research, Messaging & Offer, CRM), CRM Services (Direct Mail, Digital, Print, DRTV), Analytics (Marketing Mix Modeling, Econometrics, Marketing Effectiveness & ROI Analysis, Multichannel Response & Sales Tracking)

Key clients: AT&T, TruGreen, Allstate, KingsIsle, ING, Citi, First Tennessee, Telecom New Zealand, HP

Latest trends: Stronger push to digital, integration, cost efficiencies and higher accountability.

Notable new campaign: TruGreen - 2010 Seasonal Acquisition Launch (Direct, Print, Shared Mail, Digital)

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above