ABR 2010: Javelin Direct

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Javelin Direct
Javelin Direct

Agency: Javelin Direct

Location: Irving, TX

Year Founded: 2004

Number of offices: 3

2009 Revenue: N/A

Web site: http://www.javelindirect.com

Key executive: Pamela Larrick, CEO

Major discipline/capability: Strategy (Consumer Insight & Market Research, Messaging & Offer, CRM), CRM Services (Direct Mail, Digital, Print, DRTV), Analytics (Marketing Mix Modeling, Econometrics, Marketing Effectiveness & ROI Analysis, Multichannel Response & Sales Tracking)

Key clients: AT&T, TruGreen, Allstate, KingsIsle, ING, Citi, First Tennessee, Telecom New Zealand, HP

Latest trends: Stronger push to digital, integration, cost efficiencies and higher accountability.

Notable new campaign: TruGreen - 2010 Seasonal Acquisition Launch (Direct, Print, Shared Mail, Digital)

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