ABR 2010: hawkeye

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Steve Dapper
Steve Dapper

Agency: hawkeye

Location: Dallas

Year Founded: 1999

Number of offices: 11 offices in 3 countries

2009 Revenue: Total: $71,737,000

Web site: www.hawkeyeww.com

Key executive: Richard Beanland, CEO; G. Steven Dapper – Founder & Chairman

Major discipline/capability: Digital Marketing, Direct Marketing, Data Analytics, Branding, Channel Marketing, Sports and Experiential Marketing, Change Communications, Mobile/Text Marketing, Media Strategy, Planning, Buying and Analysis

Key clients: American Airlines, Bank of America, Capital One, Dr Pepper Snapple Group, Hewlett-Packard, Microsoft, NCAA, The North Face, Wells/Wachovia

Latest trends:

Increased use of social media integrated with traditional direct mail and email; decrease of printed direct mail volumes; increased interest in mobile application development; increased use of text marketing campaigns for acquisition and CRM; increase in B2B marketing activity, sales support activities, new ways of supporting the selling channel using web and mobile technologies

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