ABR 2010: Epsilon

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Bryan Kennedy
Bryan Kennedy

Agency: Epsilon

Location: Irving, TX

Year Founded: 1969

Number of offices: 22 offices in 10 countries

2009 Revenue: Total US: $487,800,000; Worldwide: $514,300,000; Digital US: $77,500,000; Worldwide: $97,000,000; Digital Marketing US: $410,300,000; Worldwide: $417,300,000

Web site: http://www.epsilon.com

Key executive: Bryan Kennedy, President/CEO

Major discipline/capability: Strategic consulting, database and loyalty technology, proprietary data, predictive modeling and a full range of direct and digital agency services including research and planning, creative, targeting and media strategy as well as web design, email deployment, search engine optimization, direct mail production and letter shop through wholly-owned facilities. Epsilon is the world's largest permission-based email marketer, sending over 40 billion permission-based emails per year on behalf of clients.

Key clients: AAA, Visa, Best Buy, Charter, Astra Zeneca, Pepsi, Key Bank, Kraft, Capital One, National Geographic

Latest trends: The trends in 2009/2010 revolve around the use of data across all channels to drive more personalized and relevant communications, the need to increase immediacy of messages (i.e. real-time), and the requirement to coordinate and synchronize messages across all channels including an increase in the use of social and mobile. There is a clear shift from general advertising to direct marketing with a distinct focus on data and analytics to drive targeting and optimization, as well as a shift to online channels and a strong focus on customer loyalty.

Notable new campaigns: AAA member acquisition, insurance cross sell and brand promotion, direct mail; Visa direct mail, email and web.

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