ABR 2010: DataLab USA

Share this content:
Alex Aigner
Alex Aigner

Agency: DataLab USA, LLC

Location: Germantown, MD

Year Founded: 1979

Number of offices: 1

2009 Revenue: $20+ Million

Web site: www.datalabusa.com

Key executive: Alex Aigner, Executive Vice President of Business Development

Major discipline/capability: data analysis, predictive modeling, data processing, database management services, and list sourcing

Key clients: CitiFinancial, ING Direct, Farmers Insurance, 21st Century Insurance, Travelers Indemnity Group, Physicians Mutual, Laureate Education, Johns Hopkins University Center for Technology in Education, National Republican Congressional Committee, and American Heart Association 

Latest trends: Taking clients from Vertical List to Broad Markets through data analysis and predictive modeling, meta-model technology, prospecting, campaign optimization, Business intelligence tools

Notable new campaigns:

Using our Positive Migration Model (PMM), we were able to optimize one of our largest financial clients' risk departments new credit criteria which reduced the marketing prospect base by 76%. In order to contend with the new credit criteria, DataLab analyzed past campaigns and focused on the population that did not pass current risk criteria, but had a high likelihood to migrate upwards in terms of credit quality. In doing so, the population identified by the PMM had a response rate of that was 95.7% more than the comparable benchmark. The PMM was able to expand the client's marketing universe by identifying prospects that didn't meet the initial credit risk department's criteria, but was able to exceed the back end credit benchmarks in terms of marketing efficiency.

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above