ABR 2010: Crossbow Group

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Jay Bower
Jay Bower

Agency: Crossbow Group

Location: Westport, CT

Year Founded: 1984

Number of offices: 2

2009 Revenue: n/a

Web site: www.crossbowgroup.com

Key executive: Jay Bower, CEO

Major discipline/capability: Digital and direct marketing services

Key clients: CIGNA Healthcare, Intuit, MetLife, Invisalign, Converted Organics Latest trends:  Best of breed companies executing integrated (i.e. multiple media, cross-platform) campaigns.

Notable new campaigns: Integrated (i.e. print, radio, online/social media) launch of Converted Organics 100% all natural channels in four vertical markets simultaneously.

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