ABR 2010: createthe group

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createthe group
createthe group

Agency: createthe group

Location: NY

Year Founded: 2004

Number of offices: 3 offices in 3 countries

2009 Revenue: N/A

Web site: http://www.createthegroup.com

Key executive: James Gardner, Founder/CEO

Major discipline/capability: Strategy and planning, user experience, creative, analytics, technology development and managed hosting, account and project management, ecommerce platform supporting > $100M revenue per annum, Photo Studio editorial and ecommerce photography and video content creation, display advertising, paid and natural search, affiliate, viral and social media marketing, warehouse, fulfillment and customer service partnerships

Key clients:

Burberry, Bottega Veneta, Bulgari, Calvin Klein, Donna Karan / DKNY, Dunhill, Juicy Couture, Louis Vuitton, Marc Jacobs, Neiman Marcus, Oscar de la Renta

Latest trends: Immersive, Global Shopping Experiences e.g. LaPerla.com; Social Shopping e.g. Juicy Create-A-Look; Personalization & Customization e.g. LouisVuitton.com product customization; Social Media e.g. Burberry Art of The Trench; Private Flash Sales e.g. Gilt Group, soon launching this for Oscar De La Renta; Cross Channel Integration Online, In-Store, Mobile e.g. launching this with David Yurman; Mobile Commerce various in development

Notable new campaigns: LaPerla.com global ecommerce site launch; NOWNESS.com launched new publishing platform in partnership with Louis Vuitton & LVMH; CKONE.com We Are One 360 degree campaign including microsite, online marketing and print; DavidYurman Classic.com launch of new David Yurman watch; David Yurman Gift Finder; David Yurman mobile app; Launching In-Store Touch Screen Kiosk; Online Marketing including Display & Emails; Donna Karan mobile app; Tory Burch various online marketing campaigns; NARS various online marketing campaigns; Juicy Couture Social Shopping; Juicy Couture Holiday Wishlist; Bulgari global site redesign and media campaigns; Tom Ford S/S 10 Ad Campaign

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