ABR 2010: Brewer Direct

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Brewer Direct
Brewer Direct

Agency: Brewer Direct

Location: Monrovia, CA

Year Founded: 2004

Number of offices: 1

2009 Revenue: 2009 billings $5.5 Million; Direct 65%; Digital 10%; Consulting 25%

Web site: http://www.BrewerDirect.com

Key executive: Randy Brewer, President/CEO

Major discipline/capability: Direct Marketing for Non-Profit Charities, Fundraising Counsel, Direct Mail, Newspaper, Online Marketing Campaigns, Branding and Development Support

Key clients: Wheeler Mission Ministries, Indianapolis, INBoys & Girls Clubs of America, Los Angeles Alliance, Open Door Mission, Rochester, NY, MEND, San Fernando, CA, Bay Area Rescue Mission, Richmond, CA

Latest trends: A recent benchmark Donor Performance Analysis study which we commissioned in Feb 2010 showed that our Rescue Mission clients outpaced the downtrend in giving experienced by charities due to the ongoing recession. While the industry trends were all headed downward, Rescue Missions experienced continued growth in 2009 over 2008 and prior years.

Notable new campaigns: New Donor Retention Campaign including a personalized receipt/brochure, Thank You post card and phone call followed by a limited number of specialized appeals.

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