ABR 2010: Acxiom

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John Meyer
John Meyer

Agency: Acxiom

Location: Little Rock, Ark.

Year Founded: 1969

Number of offices:

2009 Revenue: Global $1.277 billion, US $1.096 billion

Web site: www.acxiom.com

Key executive: John Meyer, CEO/President

Major discipline/capability: Direct marketing; strategy; consulting; audience management, multichannel marketing technologies (email, mobile, website personalization); media planning and SEO, SEM; digital creative; database marketing and segmentation; analytics and measurement, data and customer data integration.

Key clients: Sprint, Rodale, Lowe's, Comcast, Marriott Vacation Club, FedEx, Sprint, Wyndham, Unilever

Latest trends: Multichannel marketing, Integrated Marketing Solutions, Audience Engagement, Consumer Experience Personalization


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