ABR 2009: Lockard & Wechsler Direct

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Lockard & Wechsler Direct

Top executive: Dick Wechsler, president and CEO

Year founded: 1967

Headquarters: Irvington, NY

Number of offices: 2

Web site:

Major disciplines/capabilities: Media planning, buying and analysis; creative; DRTV; infomercials; print; radio; Hispanic DRTV

Key accounts: Blue Cross Blue Shield, Carnival Cruises, Dannon; Esurance; Sears Home Services; Tristar Products; World Alliance Financial


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