ABR 2009: Direct Partners

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Top executives: Jerry McRuer, founder and president; Skip Reed, founder and CEO

Year founded: 1994

Headquarters: Marina del Rey, CA

Holding company: Diversified Agency Services (OMC)

Number of offices: 2

Web site:

Major disciplines/capabilities: Direct communications digitally and offline; database creation, analysis, maintenance

Key accounts: Sony PlayStation; Barclay's Global Investors; Cox Communications — Arizona; Pedigree Puppy Food; Tiger Woods Foundation; Xoom; eMusic

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