AAPS Taps Agency to Raise Visibility
AAPS membership spans private industry, academia, government and other private and public institutions. Telemarketing is being launched now and direct mail will drop next month.
Some quick info to keep you up-to-date, including the number of marketers who say their teams are understaffed.
More than 80% of Americans want to receive ads from retailers and e-tailers; though only 57% say they want to hear from them when there is a sale or promotion.
The social networking giant saw a 31% year-over-year average increase in spend per advertiser on retargeting.