AAPS Taps Agency to Raise Visibility
AAPS membership spans private industry, academia, government and other private and public institutions. Telemarketing is being launched now and direct mail will drop next month.
Ogilvy & Mather North America Chairman and CEO John Seifert will take the global helm in September.
The promotion agency veteran led creative efforts at Frankel/Arc for the past two decades.
Google adds some right-side creativity to the left-side logic of its Hummingbird search algorithm. Marketers should be left humming a happy tune.