7 Steps to Killer Ad Copy, Part 1

Share this content:
Almost nobody does enough homework before they write a word of ad copy, make a marketing plan or start selling. That's the main reason why most ad copy and marketing tactics are anemic, weak and ineffective. Frankly, about 80 percent of the ad copy I see is: full of puffery instead of power; loaded with generalities instead of specifics; full of sound and fury, signifying nothing. Here's what I mean by "doing your homework." Before I write a word of copy for a client, I have them fill out a 25-question client questionnaire. Make sure you do the research necessary to get the answers to these questions before you write the copy.


Http://www.dmnews.com/pdffiles/phelpspartone.pdf


close

Next Article in Agency

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here