7 Steps to Killer Ad Copy, Part 1

Share this content:
Almost nobody does enough homework before they write a word of ad copy, make a marketing plan or start selling. That's the main reason why most ad copy and marketing tactics are anemic, weak and ineffective. Frankly, about 80 percent of the ad copy I see is: full of puffery instead of power; loaded with generalities instead of specifics; full of sound and fury, signifying nothing. Here's what I mean by "doing your homework." Before I write a word of copy for a client, I have them fill out a 25-question client questionnaire. Make sure you do the research necessary to get the answers to these questions before you write the copy.


Http://www.dmnews.com/pdffiles/phelpspartone.pdf


This article is part of the DMNPolitics site, in partnership with Fluent. Click on the footer to see all of our content about the 2016 Election

Loading links....
close

Next Article in Agency

Follow us on Twitter @dmnews

Latest Jobs: