360i.com Opens Tech Division

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Full-service agency 360i.com Inc. has opened a new advanced technology division, a move intended to implement the latest developments in interactive advertising, including streaming media, wireless application protocol and rich media.

The new division will help 360i.com, Atlanta, create ads that run on cell phones, hand-held devices, desktop applications, interactive television sets, and commercial and household Internet appliances.

The 2-year-old 360i.com posted more than $30 million in annualized billings by offering advertising, marketing and public relations services.

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