25th Annual Caples Awards

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Here is a list of first-place Caples winners. For a complete list of winners, go to www.caples.org.


BEST OF SHOW


Campaign Consumer: Multi Media


Entry Name: Nike Football "The Scout"


Creative Director: Borja Orozco


Copywriters: Maria Chica, Carles Alcon


Art Directors: Albert Muñoz, Paul Paixa


Production Managers: Joseph M. Merchan, Marcos Prats


Agency: CP Comunicaci Proximity, Spain


Client: Nike


TELEVISION OVER $250,000


Entry Name: Voodoo


Creative Directors: Randy Belcher, Ken Spera


Copywriter: Gail Offen


Art Director: Nino DiPilla


Production Manager: Janet Mockard


Agency: Donor, United States


Client: Progressive Auto Insurance


DIRECT MAIL STANDARD/UNDER $400 C/$500 B


Entry Name: Say Aaahhh


Creative Directors: Alistair McAlpine, Scott Smith


Copywriters: Scott Smith, Alistair McAlpine


Art Director: Alistair McAlpine


Production Manager: Tamara Belamy


Agency: Rapp Collins, Australia


Client: Volkswagen Australia


DIRECT MAIL DIMENSIONAL/UNDER $5 EACH


Entry Name: The Stick Pack


Creative Director: David Bell


Copywriter: Stephen Flewell-Smith


Art Director: Mark Roper


Production Manager: none given


Agency: Mercerbell PTY Ltd., Australia


Client: Landrover Australia


DIRECT MAIL CUSTOMER RETENTION


Entry Name: Customer Repurchase Mailing


Creative Directors: Arthur Parshotam, Roddy Kerr


Copywriter: Arthur Parshotam


Art Director: Roddy Kerr


Production Manager: Deborah Whitehead


Agency: Draft Worldwide London


Client: Saab Great Britain


COLLATERAL/ALTERNATIVE MEDIA CONSUMER NONPROFIT


Entry Name: Stick


Creative Director: Dylan Taylor


Copywriter: Dave King


Art Director: Gavin McCloud


Production Manager: Fiona Rooney


Agency: M&C Saatchi, Australia


Client: Sydney Dogs Home


OUT OF HOME CONSUMER NONPROFIT


Entry Name: Stick


Creative Director: Dylan Taylor


Copywriter: Dave King


Art Director: Gavin McCloud


Production Manager: Fiona Rooney


Agency: M&C Saatchi, Australia


Client: Sydney Dogs Home


DIRECT MAIL STANDARD BUSINESS UNDER $400 C/$500B


Entry Name: Brown Says, How About Some M&Ms?


Creative Director: Valerie Foley


Copywriter: Eric Dome


Art Director: Constance Eisele


Production Manager: Lenore Harris


Agency: The Martin Agency, United States


Client: UPS


DIRECT MAIL STANDARD BUSINESS UNDER $400 C/$500B


Entry Name: Just Some of the Things We Do to Change Behaviour.


Creative Director: Jim Thomas


Copywriter: Jim Thomas


Art Director: Chris Rambridge


Production Manager: Gary Spence


Agency: Clemenger BBDO Direct, New Zealand


Client: Clemenger BBDO


DIRECT MAIL DIMENSIONAL BUSINESS NON-PROFIT UNDER $400 C/$500B


Entry Name: Dos por Dos


Creative Director: Mia Silva


Copywriters: Cristina Sanchez, Dickie Soriano


Art Director: Wowie Villaflor


Production Manager: Edmar Villaflor


Agency: BCD Pinpoint Direct Marketing, Philippines


Client: Philippine Animal Welfare Society


OUT OF HOME BUSINESS


Entry Name: Data Consultancy


Copywriters: Lee Parkinson, Jim Thomas


Art Directors: Chris Rambridge, Sarah Hodgetts


Production Manager: none given


Agency: Clemenger BBDO Direct, New Zealand


Client: Focus 1:1


E-MAIL CUSTOMER RETENTION


Entry Name: Ad Guy


Creative Director: Tom Hudder


Copywriter: Mark Motley


Art Director: Kris Wright


Production Manager: Dave Hart


Agency: Rodgers Townsend, United States


Client: Rodgers Townsend


CAMPAIGN CONSUMER SINGLE MEDIA


Entry Name: Swan Dive -- Country Club -- Rodeo Drive


Creative Director: Hal Tench


Copywriter: Bob Meagher


Art Directors: Pat Wittich, Claiborne Riley, Cody Spinadel


Production Manager: Jenny Schoenherr


Agency: The Martin Agency, United States


Client: Radisson Seven Seas Cruises


CAMPAIGN CONSUMER MULTI MEDIA


Entry Name: 101 Reasons to Change Your Home


Creative Directors: Paul Taylor, Robin Sinclair


Copywriters: Oliver Devaris, Sandra Galiazzo, Paul Kennedy, Anna Constanti


Art Directors: Tony Banks, Tan Gout Nee, Graham Johnson


Production Managers: Pat Vitetta, Karen Muxworthy


Agency: M&C Saatchi, Australia


Client: ANZ Bank


CAMPAIGN CONSUMER MULTI MEDIA NONPROFIT


Entry Name: St. Louis Black Repertory Company Subscription Campaign


Creative Directors: Erik Mathre, Tom Hudder


Copywriters: Ryan McMichael, Mark Motley


Art Directors: Debbie Steppig, Cheryl Sparks


Production Managers: Ron Copeland, Kris Wright


Agency: Rodgers Townsend, United States


Client: St. Louis Black Repertory Co.


CAMPAIGN BUSINESS SINGLE MEDIA


Entry Name: NEWA Web Launching


Creative Directors: Oscar Rojo, Luis Ballester


Copywriter: Veronica Fontana


Art Directors: Jesus Santiuste, Gregorio Serna


Production Manager: Carlos Trujillo


Agency: FCBi, Spain


Client: RTVE S.C.


CAMPAIGN BUSINESS SINGLE MEDIA NONPROFIT


Entry Name: Recycle People


Creative Director: Valen Soto


Copywriters: Elisabeth Gilberga, Gabriel Cadalan


Art Director: Juan Belón


Production Manager: Valen Soto


Agency: DEC BBDO, Spain


Client: Fundació Éxit


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