1-800 Contacts Selects Saatchi & Saatchi as National Agency
1-800 Contacts, which sells contact lenses through direct mail and other direct-response advertising vehicles, had sales of about $60 million last year, the company said.
The Postmaster General envisions a bright future for mail--especially if the exigent surcharge is restored.
Linking price quotes to CRM opens new personalization opportunities
Accenture finds that digital and mobile are taking a sizable share of companies' advertising budgets—equal to that of television ads.