Agency Veterans Form New DM ShopThree veteran advertising executives have come together to form the G-2 group, a full-service direct marketing agency based in Wayne, PA, a suburb of Philadelphia.
The agency offers strategic marketing and planning, creative development, data management, print production, media buying, broadcast television production, fulfillment, telemarketing services and overall program management and analysis.
Clients have already signed up. The roster includes Rodale Press, Banfield The Pet Hospital, Aegon Direct Marketing Services, TruGreen ChemLawn, and Arkansas Blue Cross and Blue Shield.
"Our mission was to actually focus on an underserved audience, which really is the small to medium-size advertisers," said Tom Pitcharella, managing partner at G-2 and a 23-year agency veteran with a background in marketing, media and print production.
Insurance and financial services companies will be the agency's main area of interest since the founders have their experience in those fields.