Agency Self-promotion

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Silver

Agency/Client: Rosetta

Seeking to burnish its reputation for interactive marketing, Rosetta created an online game that incorporated augmented reality (AR). The “Snowday” microsite encouraged visitors to catch falling snowflakes with their tongue. By combining facial-recognition software and motion-tracking algorithms, the AR game could track the player's tongue as it “caught” virtual snowflakes. Once participants caught 1 million snowflakes, the firm delivered on the cause aspect of the campaign, filling a New Orleans park with snow for area kids.

Chief Creative Officer
Gary Scheiner

Executive Creative Director
Toni Hess

Copywriter
Chuck Wells

Art Director/Designer
Damien Girardi

Bronze

Ihave.org.uk - It's Handraising, Not Fundraising

Agency/Client: Story UK

Story UK wanted to do something charitable, but also creative for its end-of-year holiday initiative. It built a website for 25 charities that highlighted their “wish lists” of what skill sets and resources they were in need of, such as used clothing and a “database whizkid.” The initiative gave back to the community while also showing off the agency's creative and digital skills.

Creative Director
Dave Mullen

Digital Creative Director
Ailsa Jones

Head of Copy
Olivia Donaldson

Copywriter
Charlie Gordon

Head of Art
Susan Anderson
 

White Christmas

Agency/Client: OgilvyOne London

OgilvyOne London wanted a creative way to let its clients and prospects know about the firm's digital marketing capabilities. Realizing that changing someone's mind is often better done by showing, not telling, OgilvyOne produced a lighthearted Apple and Android app just in time for Christmas. It sent the app to 1,000 clients and saw 70,000 downloads.

Art Directors
John Trainor
Melanie Ferguson

Copywriters
Colin Nimick

Finalists

Search for the world's greatest salesperson
Agency/Client: OgilvyOne
Worldwide
ECD: Mat Zucker

Hallway football
Agency/Client: Grupo
Bassat Ogilvy
ECD: Mun Tuck Wai

You make Exquisite cars, we create enthusiastic clients
Agency/Client: Underline, Czech Republic
MD: Marek Ridky

Find your perfect match
Agency/Client: BMF
CD: Dylan Taylor


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